

The structure and layout of this front cover is similar to national newspapers, probably because it is the newspaper for the capital of England. It differs from local newspapers because it is evident that local newspapers will need to use advertising as there main form of revenue as they cannot rely on huge amounts of people buying a local paper, this is why local papers will often be more expensive than national tabloids like the Sun. You may ask, however why the leading newspapers such as the telegraph and the Times are more expensive than local newspapers and that is because they give more groundbreaking news on a daily basis than a local newspaper can give weekly. Also tabloids rely heavily on journalists going out and gaining stories on celebrities and gossip so they can afford to charge less for their newspapers whereas national newspapers have to pay companies that sell news to newspapers then journalists have to write articles on this news, and local newspapers such as my local newspaper 'Isle of Wight County Press' will even occasionally publish articles that have been sent in by people are not professional. It's all relative however national newspapers are going to have more money to spend to begin with and they are writing about national news so they are going to have more exciting stories and therefore are going to have a better turnover.

You could think about the ideology behind local papers - how they serve the community?
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